Fleur d'Amour Branding Project, as the creative force behind the branding for Fleur d'Amour, a boutique flower shop, I meticulously crafted a visual identity that embodies the essence of love and beauty through floral artistry. My contributions included the design of a unique logo, a cohesive pattern, and an elegant color palette that reflects the shop's dedication to exquisite floral arrangements.
The logo captures the spirit of Fleur d'Amour, symbolizing the emotions tied to each bouquet—whether celebrating a momentous occasion, expressing heartfelt sentiments, or simply brightening someone’s day. I developed a color palette that harmonizes soft, romantic hues, creating a welcoming and warm atmosphere that resonates with customers.
By integrating thoughtful design elements, I ensured that each branding component not only stands out but also conveys the shop's core philosophy: flowers are not merely gifts, but cherished expressions of affection and treasured memories. The result is a cohesive and enchanting brand identity that invites customers to experience the beauty of Fleur d'Amour.